The climate change movement has given us all a powerful awareness of the crisis facing humanity, but good communication is necessary to mobilize people to act.
For a variety of reasons, people and organisations want to know about the impact of their personal and business activities, and would like to make informed choices. There is also a huge amount of scientific research about what good choices look like, but corporate communications strategies often do not integrate the latest data about human behaviour and decision making.
Does your organisation struggle to develop and decide on an effective communication plan? Has your company or organization recently implemented sustainability initiatives, or is it planning to do so in the near future? Join this event to discuss the following questions:
- Do businesses effectively capitalise on scientific knowledge to effectively communicate and promote sustainable products and services?
- How can we overcome ‘sustainability fatigue’ brought upon by the abundance of sustainability messages and greenwashing?
- How can we engage the public successfully and at the same time include our other stakeholders?
This event addresses the topic of how organizations can effectively communicate sustainability topics to their different stakeholders. The focus lies on external stakeholders such as the public, shareholders, suppliers and customers.
Why this event is unique:
This event brings together insights from science with practical applications and experiences from the business world. Speakers include experts from communication science, behavioral economics, PR and advertising agencies, and the corporate world. State-of-the-art scientific knowledge about communication is rarely integrated quickly into business practices, and the aim of this event is to bridge the gap between knowledge and practice.
If you love to learn from other people’s mistakes, join us for this workshop, including breakfast. Learn which communication strategies have worked and which haven’t, and why.
Who it is for:
- Communications professionals
- Sustainability professionals
- Professionals running public campaigns
07:45 – 08:15 Registration and light breakfast
08:15 – 08:30 Welcome by Lena Stüdeli from GreenBuzz Zurich and moderator Simon Sudbury
08:30 – 09:40 Dr. Philipp Bachmann, senior research and teaching associate in media and communication studies at the University of Zurich (UZH)
08:40 – 08:50 Margreet Groot, cocoa life communications lead for Mondelez International
08:50 – 09:00 Andreas Renggli, communication consultant and owner of Polarstern AG communication agency
09:00 – 09:10 Daniel Krieg, founder and CEO of KSP Krieg Schlupp Partner Werbeagentur AG
09:10 – 09:20 Manuela Huck Wettstein, senior consultant at Sustainserv
09:20 – 09:30 Gabriel Hansmann, research analyst at Globalance Bank AG
09:30 – 09:45 Moderated Q&A
09:45 – 10:30 Informal networking / buzzing, including a small brunch
If you would like to talk about a specific case / challenge related to sustainability communication you experience within your company, then join the B.ChangePeer-to-Peer Learning Group: communications starting on October 30th!
It is a new GreenBuzz Zurich format that enables you to meet up with peers from your sector to discuss challenges and find solutions to them. The B.Change sessions will run for a period of 6 months and participants meet on a recurring basis.
Employees of our corporate partners can gain free tickets for this event. Please check here if your employer is a member of GreenBuzz and use your corporate discount code to register.